Well, we all know that sex sells, and music and sex or sexual content go together like two peas in a pod. Magnum condoms, a division of the Trojan brand is certainly proving that by inking rapper/actor, Christopher "Ludacris" Bridges as its new spokesperson. According to SymphonyIRI, the Magnum brand of condoms has steadily risen from a 4.6% share of the market in 2001, to an 18.8% share today. As long as the partnership "package" between the two sides delivers, who can argue? To read the full article, click here.
